Boyden Executive Search

Boyden Canada Opportunities

Vice President, Revenue and Marketing


Montreal, Québec

About Organization

Goodfood is Canada’s leading meal kit company, delivering fresh ingredients that make it easy for subscribers to prepare delicious meals at home every week.

Goodfood’s objective is to take the hassle out of cooking, leaving subscribers with the fun part - cooking, sharing with family and eating. Subscribers select their favourite recipes from a variety of original dishes online. The Company prepares a personalized box of fresh ingredients and delivers it to the subscriber's doorstep with easy step-by-step instructions.

Headquartered in Montreal, Goodfood had 189,000 active subscribers as of May 31, 2019, and over $200M in run-rate sales.

Goodfood is listed on the TSX under Ticker FOOD since June 2017.

For additional information on Goodfood, please visit the website:

Position Description

Vice President, Revenue and Marketing

Reporting to the Chief Executive Officer, the Vice President, Revenue and Marketing who is passionate about food and people will join the Revenue and Marketing team to help Goodfood get to the next level across the four business units: Ready to Cook Meals, Ready to Eat Meals, Breakfast Solutions, Everyday Grocery Essentials. The candidate will design the marketing strategy to drive revenue, direct and control Public Relations and Partnerships, Traditional Media (TV, OOH, Radio), Brand and Communications related activities as well as subscriber revenue maximization initiatives.

Candidate Profile

Vice President, Revenue and Marketing

The Vice President, Revenue and Marketing is a true business partner to the entrepreneurial cofounders and leadership team. He/she has provided excellent counsel, advice, vision, analyses and recommendations related to performance enhancement, business models and ongoing business activities.

The Vice President, Revenue and Marketing will display a deeply quantitative approach to Marketing and will have built and led a performance marketing team and budget. He/she has a current knowledge of the systems and tools required to build a robust performance marketing program.

Experiences and Competencies 

Personal Characteristics 


This role will be based in Montreal, Quebec, with limited travel required throughout Canada.

To explore this exciting opportunity further, please submit your resume and information to and indicate the position title and organization you are applying for in the subject line of the email.

We would like to thank all the applicants, but regret that we are only able to personally contact those individuals whose backgrounds best match the requirements for the role.

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